This is why sales deserves your attention first. When conversion improves, everything downstream improves with it, cash flow, confidence, hiring decisions and growth.
We see it every time we bring leaders into the room. At our November Summit, one owner realised that a tiny lift in conversion, just 0.08%, would unlock $400K in revenue within 60 days.
Another uncovered that moving from an industry-average 21% conversion rate to a realistic 32% wasn’t theory, it was $1.7M in additional revenue over six months.
No new leads. No extra staff. Just better execution of the sales opportunities already in front of them.
No time. Fear of being pushy. Avoiding “sales.” Not knowing how to lead a team.
Martin Eade is a high-performance mindset, leadership, and sales coach who trains salespeople as if they were elite athletes.
Drawing on his sporting background competing at word rowing championships for New Zealand, and over 40 years as part of and leading sales teams, Martin helps businesses shift from guesswork to precision by focusing on discipline, mindset, and a sales process of logical next steps.
His Sales Cardio methodology is performance-driven and designed to build sales stamina, sharpen execution, and help teams and individuals sell under pressure and WIN.
Whether it’s through live events, 90-day accelerators, or 20-minute Sales Cardio Training Blocks, Martin equips sales teams, sales leaders and solopreneurs with the mindset, skillset, and accountability to dominate their market.
He’s helped over 2,000 businesses across 138 industries, directly supporting more than $500 million in revenue growth, all by treating sales like a sport, not a script.
Jamie Adamchuk is based in Canada with over ten thousand hours coaching and mentoring 7 and 8 figure businesses and teams.
His experience has seen him coaching in 32 countries across 6 of the 7 continents.
Jamie was personally trained by Tony Robbins as a business results trainer, before accepting the position as director of coaching at Pitch Industries with Oren Klaff.
Jamie understands high performance and how to guide anyone to a higher state of empowerment and achievement.
Joining the event is one of the words leading female entrepreneurs.
Natalie Southgate is the founder and creator of Chakradance™ who in July 2025 was featured in USA today alongside Richard Branson as a female of influence.
She has been on the cover of Elle magazine alongside Taylor swift as one of the world’s top 10 influencers inspiring change and Forbes magazine with Oprah Winfrey and Kamilla Harris as an influential woman of diversity.
She has over 1200 facilitators around the globe and brings her experience and heart-based sales process to the event to share with you
I’m a sales coach and business owner, and like most entrepreneurs I’ve got fast-start energy. I’ve been to plenty of events that motivated me in the moment and changed nothing.
You know the type.
Notes get written. Life gets busy.
No structure. No support. No accountability.
No results.
That’s why I created the Mindset, Leadership & Sales Summit.
A workshop-style experience where every minute is spent working on your actual sales process, directly with me and the Sales Cardio coaching team.
These are the same disciplines I embed with Olympians Boardroom clients.
We don’t talk about them.
We workshop every step.
How do we do it?
How can we help you increase sales from the moment you sign up, when the event may be months or weeks away
Everything we do at the Sales Cardio Academy is personalized and performance based.
Our live event is too.
It starts with a personalised 1:1 Powerplay – a live call that will help you get clear on your biggest sales challenges and how to overcome them. A call that will kick start sales and revenue in 2026.
You will have immediate access to the Sales Cardio Fastrack, our online coaching portal where you can learn and implement at your own pace. Depending on when you start you now have the ability to recoup your initial investment in the event many times before the doors open in Sydney.
Each month leading into the event you will join other delegates in a monthly live call with Jamie and Martin. Uncover bottlenecks, create momentum and network with those you will be with in Sydney.



In 2026, we’re levelling up — and creating an opportunity for a small group of committed leaders to do the same.
The VIP Sales Mastermind is an optional half-day upgrade and is not included in the standard Summit ticket. This exclusive experience brings together just 24 business units for deep, focused work with Martin, Jamie and Natalie.
You’ll sharpen your sales leadership capability, pressure-test your strategy, and then break into small mastermind groups to work directly on your business. Expect deep analysis, honest challenge, and strategic insight most businesses never access on their own.
This is high-level, hands-on work for leaders who want to accelerate beyond the room — and beyond the Summit.
Strictly limited to 24 business units.
There are 9 pillars and 33 disciplines inside Sales Cardio™ — and across our two-day Summit, we’ll touch on them all.
Whenever Martin works with a business 1:1, the first place he goes is what he calls “the mechanics.” It’s the foundation every high-performing sales team needs before anything else.
We’ll rebuild your sales approach from the ground up, covering:
Once the mechanics are set, we dive into the tactical elements that shift performance fast:
Every event surfaces unique roadblocks and challenges — and we address them all. The Summit follows structure, but we go deep where it matters most for the people in the room.
You will walk out with a rejuvenated, high-performing sales process you’ve created, scripted and crafted across the two days.
A process you’re genuinely excited to implement — one that gives you the confidence and clarity to achieve the sales growth you’ve been seeking but weren’t sure how to attain.
This is where your next level begins.





