Meet the strategist
“Sales is a sport, you are in the arena competing every day. Your competitor is well trained, always trying to throw you off your game. As with sport, the more you compete, the more you train, the more you succeed.”
Martin Eade is a high-performance mindset, leadership, and sales coach who trains salespeople as if they were elite athletes.
Fun Fact
At 13, Martin began his sales journey as a debt collector for the Waikato Times, earning on commission and quickly surpassing adults twice his age.
Sales teams require clarity and most lack it. Chunking annual goals into daily and weekly activities with KPIs and a visual scorecard is essential. Elite athletes have the vision (Olympic glory) and their coach breaks it down into monthly, weekly, and daily training blocks.
Most sales teams do not follow their sales process which is why sales teams individual performance can fluctuate wildly from the process they follow to the pitch they deliver. An elite athlete does not change their process… in fact they practice it thousands of time so it is repeated without thinking.
A lack of accountability from sales leaders is a major factor in underperformance. Clear KPIs reviewed weekly and monthly are essential, as is the leader’s ability to pinpoint skill gaps. Elite sporting teams are highly scrutinised by coaches, media, and supporters — if standards drop, questions are asked.
Competition is fierce, margins are tight, and buyer behaviour is constantly evolving. Your sales process must evolve ahead of the market — what worked 12 months ago is already outdated. Constant coaching from internal or external mentors is essential. Imagine a sporting team whose tactics didn’t evolve during the season?
In sales, mindset matters most — yet it’s rarely acknowledged by leaders as important enough to address. Fear of failure, rejection, and conflict runs unchecked through most teams, resulting in excessive discounting and lost deals. Elite athletes work on their mindset; elite salespeople are no different.
Join us for our 90 second Sales Cardio HIT sessions, work with us on Sales Cardio leg day, take a plunge in the Sales Cardio Ice bath – we have a complete workouts you can complete which will help you increase your sales fitness, close more deals and win more often.
If picking up the phone and cold calling prospect is part of your sales process - join us in the Ice bath where we will immerse you in the art of taking prospect from cold to warm.
If you have been to a gym you will know all about leg day. The sessions are more intense but they build strength and stamina. our leg day training sessions at the Sales Cardio Academy are longer form content (no more than 12 minutes) that you can learn from and implement in your business to help increase sales NOW.
Join us twice a week for our 90 second HIIT sessions, short sharp video training sessions you can consume at any time to motivate , up skill or help improve performance.
"I finished day 1 last night and won two jobs today !!! Yay for me ... one job for 19k the other for 5k 🏅🏅🏅🏅 incorporating the triad / prizing / mindset hack cheat code 👌👌 I haven’t even done day 2 yet haha"
"Martin is incredible, I spent 15 mins of time with him over zoom and used some advice he gave me in one of my client meetings and made approx $20,000K profit."
"It's honestly been a game changer for us. It’s given us a lot more certainty, with really easy-to-follow processes where everyone knows exactly what they’re supposed to do."
"I've really been able to pinpoint a few things that I just needed to fine-tune, and it's been really good for me to see that. Now I can see what I can implement. They also shared some really cool information that I'll definitely take away."
"We have an amazing amount of clarity out of this weekend. We've tightened up our pitch, we understand our conversion numbers, and we've made some fantastic connections. You need to be here — the people are amazing, the speakers are awesome."
"Super duper, Thanks Martin. Rach and I are pretty pumped and stoked from everything we learned from the few days with you and the team!"
"I attended a facilitated sales seminar that was run by Martin and my mind was blown! 1 day later and I have already seen results after a few client calls this morning."
"Wow I have discovered that sales can be fun. One of the best learning tools any person or organisation should have in life and the markets we are in today."
"Changed the way I think and do sales. I learnt so much about framing myself as the prize and expert in my space. Little nuggets of gold every. If you sell anything, this is a must.."
"I have never had such incredible sales guidance. Thank you for sharing your experience with great skill and even humour!!"
"Martin has helped me not only unlock my own sales potential. ...but also that of my team. He has a true passion for sales that is heart driven and authentic. Martin is Awesome Sauce 🙌🏻..."
"Martin and his training experiences have helped our team change the mindset around sales and create a heart centered approach toward our sales process which has been tested and proven having doubled our sales in the last 18 months!"
