The Journey

Your Path

The Training Journey

Your playbook for progress.

01

Start Strong

Diagnostic

We build an understanding of your current level of sales fitness, uncover the challenges you face, and define what success looks like. Together we review your sales process and start the journey.

1:1 Live Coaching For All

Depending on your membership, this happens through group calls in the locker room or 1:1 HIT sessions. Our philosophy is simple: you’re never alone. Without direct feedback, no one can perform at their peak. Imagine Tiger Woods or Michael Jordan without a coach giving real-time input.

Call Recordings – Reviewed

Like elite athletes reviewing game footage, we break down your sales calls frame by frame. Olympian-level members get this detailed review to transform conversations. A true game changer for individuals and teams.

02

Quick Wins

The Mechanics

To help you score fast results, we review your activity cadence, dive into KPIs and conversion rates, and create action steps (or refine your existing ones).

03

Mental Edge

Mindset Conditioning

Mindset matters most – it drives 98% of sales success. We help you uncover your motivators, tackle the obstacles holding you back, and build a winning mental framework.

Weekly Locker Room Live

Olympians league and Olympians boardroom clients access a fortnightly Locker Room training call live with Martin and Jamie – we tackle real sales issues, check your numbers, hold accountability and make sales break throughs.

Create Your High-Impact Pitch

Spend 40 minutes with Martin and he’ll pitch your business back to you in a way that leaves you thinking, “how the hell did you do that?” Every business develops a high-impact pitch that commands authority and engages clients.

04

Skill Sharpening

Technical and Skill

We refine your sales process and teach you how to control conversations, craft high-impact scripts, create status, close more deals, and increase prices. Every sales call is reviewed for immediate feedback.

05

Sales Fitness

Sales Fitness and Cadence

As your fitness improves, so does your cadence. You’ll be time-blocking, prospecting, booking more appointments — and closing deals with confidence.

Raise Prices, Stop Discounting

Discounting stops here. 100% of clients who rely on discounts eliminate them, 90% raise prices, and all see an increase in sales.

KPI Accountability

Elite athletes and salespeople embrace accountability. We’ll help you define and track KPIs for every team member, measure performance, and celebrate wins.

06

Win Together

Teamwork and Community

You’ll train with a global tribe of like-minded sales athletes. You’ll share wins, struggles, and breakthroughs — and never train alone again.

Cadence of Activity

We bring clarity to the daily actions that drive success: time management, diary blocking, KPIs, and clear goals. This is how sporting teams win — and how sales teams win too.

Monthly Management Review

Like sporting teams reviewing their matches, we meet monthly with leaders to assess results, refine strategy, and reset for the next round.

FREE sales Cardio Masterclass

6 x a year we run a free two day virtual Mastercall Masterclass (for details see events page)

07

LIVE 2 and a half day Event

The Mindset, Leadership and Sales Summit

In 2026 be held in Sydney, San Diego and Melbourne (for details see events page)